Incredible Support for World Meat Free Day
24 June at 3:45PM
On Monday 13th June 2016, we celebrated the second annual World Meat Free Day. Raising awareness of the impact meat production has on our planet and encouraging people around the world to go meat free for just one day.
Nearly 5,000 people pledged their support on our website. Creating a carbon saving equivalent to one person’s water intake for 44 years, driving a car for 138,998 kilometres and the calorie intake of 519 men for one day!
The media coverage was mammoth with the campaign reaching a huge 20 million people, with coverage on Sky News and BBC Radio Scotland, among others. Globally, the campaign reached people from Belgium, all the way to the Philippines.
What’s more, #WorldMeatFreeDay was trending for most of the day, reaching over an incredible 82 million people, with over 22,000 users posting about it online.
Amongst them, we had some big household names like Jamie Oliver and Sir Paul McCartney backing the cause. A number of high profile food retailers, including Sainsbury’s, Aldi and Pret a Manger backed the initiative, too. While Greenpeace also showed their support throughout the day.
Here’s what some of our partners and supporters had to say about World Meat Free day 2016:
“Meat Free Monday was proud to support World Meat Free Day and delighted by the positive response! We hope people enjoyed the day and have been inspired to help protect the planet and boost their health by skipping meat more regularly” Meat Free Monday
“The Carbon Trust was delighted to be involved in the Sky Sunrise Broadcast on World Meat Free Day. Meat Production produces 15 per cent of all greenhouse gases – more than all cars, trains planes and shops combined – and unless the world’s rapidly growing appetite for meat is addressed, halting global warming appears almost impossible. So it was great to see so many people getting behind the campaign and promoting the less and better quality approach to meat which will make such a positive difference not just to the environment but also to our health.” Tom Cumberlege, Carbon Trust
A huge thank you to everyone who went meat-free for the day, it’s no doubt this year’s event was a great success. We hope it got you thinking differently about how your eating habits and lifestyle can affect your health and most of all, our planet.
And the good news is, it’s still only the beginning.
We have every faith World Meat Free Day will grow year on year, and hope you can support us and get behind next year’s initiative. After all, it’s all for a great cause. To be the first to hear about next year’s event, sign up to our newsletter or follow us on Twitter @Meat_Free_Day