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World Meat Free Day

Monday 12th June 2017

“One small step for our planet”

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Blog Article

Plate for the Planet was launched in 2016 by World Meat Free Day, to raise awareness of the issues relating to current levels of meat consumption. Bringing together partner organisations such as Eating Better Alliance, Compassion in World Farming, The Carbon Trust and many more, we aim to inform the media and consumer to the benefits of a less and better approach to meat consumption.
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Plate For The Planet

18 April at 12:30PM

Plate for the Planet was launched in 2016 by World Meat Free Day, to raise awareness of the issues relating to current levels of meat consumption. Bringing together partner organisations such as Eating Better Alliance, Compassion in World Farming, The Carbon Trust and many more, we aim to inform the media and consumer to the benefits of a less and better approach to meat consumption.

The main idea is that ‘Plate for the Planet’ requires simple behaviour change, to encourage consumers to eat less or better quality meat, which in turn will benefit the planet, as consumers eat a more sustainable diet. With this initiative, we believe that we can help consumers change their behaviour to eat less and better quality meat.  Through extensive, quantitative and qualitative published research, informed by leaders in the industry, we will look at the consumer’s current apathy and knowledge regarding the impact of meat consumption and how we can drive behaviour change for a better future for all.

For more information please visit www.platefortheplanet.com.
Plate for the planet

Keep an eye out for what's to come

As the campaign gains momentum our blog will bring you information on all our big supporters, what activities are planned for the big day and way more besides.