02 June at 3:23PM
Meat free food brand Not Dogs (http://www.notdogs.co.uk/) was created out of frustration of the lack of mouth-watering vegetarian food and trustworthy meaty meals particularly out and about at events. In just over a year founders Katie and Jane have taken Not Dogs on the road to thousands of happy festival-goers all across the UK. The primary focus for Not Dogs initially was vegetarians but they quickly realised that it was not only veggies that loved their 'meaty dogs without the meat' but meat-eaters too.
Not Dogs have seen a massive rise in meat-reducers, and the vegetarian hotdogs fills the gap perfectly! People are more conscious of the impact too much processed meat has on health and also the effect of the environment; two things Not Dogs care greatly about, which is why being a partner of World Meat Free Day is so important to them.
Not Dogs put vegetarians first, knowing that they are often a second thought to many festival caterers, but also create hotdogs tasty enough that meat-eaters and reducers keep coming back for more. With the reputation that traditional meat American-style hotdogs have, over 30% of our customers are meat-eaters who love the fact that they can enjoy a 'hotdog' that they can trust.
On a personal level, co-founder Katie McDermott wanted to bring Not Dogs to the market as a meat-eater that had become wary of processed meat in the last couple of years, and knew that the biggest meat-eater in her life might have been around a little bit longer if he had made steps towards a diet with less processed meat-products. One of their innovative Not Dogs; ‘The Original Frank’ is named after Katie's late father who wouldn’t have known the difference between a regular meat hotdog and a Not Dog, and that’s the element Katie personally finds most exciting and interesting both for public health and the environmental impact.
Linking with World Meat Free Day, the rise of the UK's passion for sustainability is something Not Dogs wants to champion. Reduced meat consumption is the biggest change people can make towards reducing their carbon footprint. A vegetarian diet causes half the climate-warming emissions as a meat-eating diet does. Although, as a brand, Not Dogs never want to be seen as purely for vegetarians, Not Dogs believe the trend for meat-reduction is here to stay; the consumption of meat fell by 13% between 2007 and 2013 and the meat-free market is set to increase by 10.3% over the next three years with 69% of UK households being open to meat-free meals. It's the increase in meat-reducers that Not Dogs find most exciting and the public interest around the environment, animal welfare and health.