Why get involved?
We’re not asking you to give up meat forever, just for one day, to show how easy it can be, so that you eat less meat throughout the year, and better quality meat when you do eat it. We want to raise awareness of the benefits of eating less meat for a healthier, balanced diet that’s better for our planet and fairer to our food systems too. With the population set to rise by over 30% by 2050*, the demand for meat simply cannot be met. That’s why we need your help more than ever.
If you give up meat for just one meal, you would save:
- Enough carbon emissions to boil a kettle 388 times
- The daily water usage of nine people
- Up to 11g of fat, equivalent to two whole teaspoons of butter
- Up to 90 calories, about as much as two rich tea biscuits