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World Meat Free Day

Monday 12th June 2017

“One small step for our planet”


Join us

Complete your details below and click signup

Hawaiian-Style Poke Bowl with Crispy Tofu

Poke is a classic Hawaiian dish packed full of vibrant fresh ingredients - try yours with tri colour quinoa and crispy tofu for a delicious protein boost.

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Sustainability Calculator

Pledge Wall

Our nifty little calculator tells you exactly how you, your family and our planet would be affected if we changed our meat-eating habits. Check it out to see what you can save.

Try It

Why get involved?

We’re not asking you to give up meat forever, just for one day, to show how easy it can be, so that you eat less meat throughout the year, and better quality meat when you do eat it. We want to raise awareness of the benefits of eating less meat for a healthier, balanced diet that’s better for our planet and fairer to our food systems too. With the population set to rise by over 30% by 2050*, the demand for meat simply cannot be met. That’s why we need your help more than ever.

If you give up meat for just one meal, you would save:

  • Enough carbon emissions to boil a kettle 388 times
  • The daily water usage of nine people
  • Up to 11g of fat, equivalent to two whole teaspoons of butter
  • Up to 90 calories, about as much as two rich tea biscuits

Find out more


Keep an eye out for what's to come

As the campaign gains momentum our blog will bring you information on all our big supporters, what activities are planned for the big day and way more besides.